RACHEL BOSTON BranD REFRESH

BRIEF

When Award Winning London-based Jewellery Designer Rachel Boston needed a new brand look-and-feel to help bring consistency across online/offline brand touch points, it turned to LJB Studio. Tasked with managing the art direction and graphic design, a new bespoke colour palette and complementary font pairings were created.

SOLUTION

In response, LJB Studio implimented the power of colour psychology to transform a once cool, strong and inharmonious palette, into soft warm and welcoming hues. The five new brand colours celebrate the feelings of love and long-lasting togetherness, and highlight its commitment to using natural, ethical materials of gold and silver. Matching coloured papers were chosen from the sustainably-sourced Paper Lab. Whilst mature, minimalist typefaces complement the elegant jewellery design.

IMPACT

The resulting visual impact presents a more cohesive and timeless look-and-feel that puts the brand’s honesty, quality and dedication to its customers at the forefront.

BRAND WORDS
Luxury, Ethical, Contemporary

CLIENT

Rachel Boston

SERVICES

Brand Consultancy
Graphic Design
Paper Specification

DELIVERABLES

Colour Palette
Typeface Pairing
Papers

Previous Colour Palette