LJB Studio kickstarts a publication supporting independent makers

BRIEF

When Design Giving was looking to launch on Kickstarter with their new print publication dedicated to supporting independent designers and makers, they tasked LJB Studio with bringing the idea to life. Commissioned with curating a brand story, identity, managing the art direction, graphic design, paper specification and print production, a limited edition, perfectly bound publication was produced.

SOLUTION

To reduce its carbon footprint and celebrate the well-crafted products designed to be kinder to the planet, six responsibly-sourced, recycled paper stocks were specified, combined with sustainably accredited packaging and branded merchandise. The muted brand colour tones reflect the natural use of sustainable materials, whilst the minimal clean layout grants the readers full attention on the articles content.

IMPACT

The Kickstarter campaign proved successful in raising £7,000, selling to thirteen countries world-wide, financially supporting 16 independent designers and makers from product sales, and five percent of all proceeds from issue one going to mental health charity, Manchester Mind.

BRAND WORDS
Independent, Sustainable, Thoughtful

CLIENT

Design Giving

SERVICES

Naming
Identity Design
Graphic Design
Photography Styling
Print Management
Paper Specification
Art Direction

DELIVERABLES

Branding
Publication
E-commerce Website
Social Marketing
Kickstarter
Packaging & Stationery
Merchandise
Exhibition